About us

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company's transition to an electronics store. He loves to keep his hands full by participating in the selection of products, marketing, and customer experience strategies.

Sarah Lee

Chief Commercial Officer

Mich is one of our top experts in the electronics industry, with years of experience as a Commercial Director. With his help, we have become one of the leading electronics stores in the country.

Aline Turner

Chief Technical Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house electronics experts and looks after the community of thousands of customers.

Iris Joe

Chief Financial Officer

Iris, with her international experience, helps us easily understand the market trends and improves our product selection. She is determined to drive success and delivers her professional acumen to bring the company to the next level.